E-commerce Redesign
Police Lifestyle needed a digital ecosystem able to support frequent launches and special collections. The goal was twofold: give the internal team greater autonomy in content creation and publishing, and refresh the user experience to better reflect the brand’s bold and distinctive identity.
Byte-Code led the redesign using a headless Shopify Plus solution, rebuilding the front end to improve speed, usability, and conversion performance.
The brand struggled to launch new campaigns quickly, relying heavily on external support even for simple updates. At the same time, the online store felt outdated, with navigation and user flows that limited engagement. The challenge was to combine creative freedom with technical strength, while preserving Police Lifestyle’s premium and recognizable look.
We developed a headless Shopify Plus platform to give the internal team full autonomy in content creation and management. UX and UI were redesigned with a clear focus on clarity, speed, and usability across the customer journey.
Conversion rate optimization principles guided the design choices, while performance improvements were planned and implemented across devices to ensure a consistent experience on desktop and mobile.
The result is a more flexible and scalable platform that supports the brand’s digital presence. The internal team can now launch collections and campaigns without delays, with greater creative autonomy supported by reliable performance. For customers, the shopping experience is faster and more intuitive, with navigation and flows aligned with the brand’s style and energy.
Key Metrics
How byte-code helped flm scale lead quality and booking requests with google ads, meta ads, cro, and tracking across high-intent routes.
