How byte-code helped flm scale lead quality and booking requests with google ads, meta ads, cro, and tracking across high-intent routes.
FLM operates in a high-consideration market, where customers compare options, check availability, and expect fast responses. Byte-Code supported FML in building a scalable acquisition system focused on qualified leads and booking requests, combining demand capture on search, discovery on Meta, and a conversion-focused landing experience.
The objective was to grow efficiently while maintaining high lead quality. Key challenges included rising CPCs on core keywords, inconsistent lead quality, mobile friction related to forms, speed, and clarity, and limited visibility into which channels and touchpoints were generating qualified requests.
We adopted a full-funnel approach to increase intent and reduce wasted spend. This included an intent-based keyword strategy on Google, creative and retargeting activities on Meta aligned with different decision stages, landing page CRO, and a tracking setup connecting media spend to leads and lead quality.
The work focused on two main areas. First, campaign structures were reorganized to improve control, efficiency, and lead quality. Second, landing pages were redesigned and expanded, with variants segmented by service, vehicle type, and intent to reduce friction and improve message relevance.
Lead quality improved significantly. In the January year-over-year comparison, revenue increased by 7% while media spend was reduced by roughly 50%. Additional qualified leads remain active in the pipeline and may further strengthen the final outcome. These results reflect the impact of improved efficiency, clearer demand control, and a more structured campaign and landing page setup.
How byte-code helped flm scale lead quality and booking requests with google ads, meta ads, cro, and tracking across high-intent routes.
