We don’t settle for what Shopify or Meta offer by default. We go deeper, using our own data stack and machine learning models to optimise where it really matters: your cost per conversion, your margin, and your customer value.
Feed smarter. Spend smarter.
Retail Advantage is our proprietary tool designed for Google Shopping and Performance Max campaigns. It automatically clusters products based on margin, ROAS potential, and business logic—then feeds Google the right structure to optimise spend where it counts.
Key benefits:
• Product-level clustering (by price, margin, performance)
• Real-time ROAS control
• Suppress unprofitable SKUs
• Budget shift to top performers
• Performance Max structure optimisation
• Seamless integration with your Merchant Center
We use structured experimentation (not guesswork) to increase your conversion rate over time.
Our proprietary framework combines:
• A/B Testing with server-side or client-side logic
• Heatmaps and behavior analysis
• Microcopy and UX flow testing
• Checkout and cart optimisations
• Decision trees based on user intent
We prioritise what to test, when, and how based on potential impact and business value. All tracked. All measurable.
We streamline your marketing stack Klaviyo, GA4, Meta Ads, Google Ads, and more using automation scripts and custom connectors to:
• Sync product data across platforms
• Push dynamic audiences based on lifecycle
• Orchestrate email/SMS with ad spend logic
• Collect first-party data and enrich segments
You don’t need 10 tools and 3 agencies. You need a coordinated, tech‑driven engine.
Need to pull data from your ERP, PIM, or Shopify into a single dashboard?
We build custom APIs and backoffice solutions that allow your team to act fast on clean, real-time data.
Built with:
• Node.js / Python / Next.js
• Shopify API & Admin
• GA4, Klaviyo, Meta, Segment
• Custom warehouse & logistics APIs
We spotlight the real voices of E-Commerce to uncover how they transform challenges into opportunities. Our podcast framework blends:First-hand stories from industry leaders
Direct experiences of those running and scaling e-commerce businesses every day.
• Hot trend explorations
Deep dives into what’s shaping the future of online retail, from AI to omnichannel strategies.
• Actionable strategies and tips
Practical takeaways you can apply immediately to your own e-commerce.
• Behind-the-scenes insights
The human side of success—failures, pivots, and lessons learned along the way.
• Market updates and news
Timely conversations to keep you ahead of industry shifts.
We curate who to feature, what to ask, and how to share it—based on relevance, inspiration, and business value. All authentic. All inspiring.
