Dooitu:
Klaviyo and Successful Custom Audience
Dooitu:
Klaviyo and Successful Custom Audience
Pain Points Often, users use the website as a place to gather ideas or find inspiration for their next creations. These users show a strong interest in the products but often do not make a purchase. As a result, the Add To Cart rate is too low, requiring a targeted strategy to address this issue.
Our actions
taken
Challenge The client's goal is to reach customers who have shown a strong interest in the products but have not made a purchase yet. Our Solution We defined an advanced segment on Klaviyo called "Potential Purchasers," which includes users who have performed specific actions on the website. We synchronised this segment with an advanced custom audience on Facebook.
Our
methodology
Pain Points Often, users use the website as a place to gather ideas or find inspiration for their next creations. These users show a strong interest in the products but often do not make a purchase. As a result, the Add To Cart rate is too low, requiring a targeted strategy to address this issue.
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