The Corner

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Luxury Fashion Omnichannel Platform

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Project Overview

TheCorner.com is an Italian-born luxury fashion platform with a curated selection for men and women. Beyond traditional e-commerce, the brand aims to be more than a store, positioning itself as a reference point for fashion enthusiasts by connecting digital and physical experiences and building a strong sense of community around style and Innovation.

The Challenge

Before working with Byte-Code, the team was constrained by a rigid platform that frequently created bottlenecks. While growth was steady, scaling was slow, and evolving business needs required constant workarounds. To support the brand’s direction and pace, a faster and more flexible solution was needed, one able to evolve alongside the business.

Our Strategy

We migrated The Corner to Shopify Plus with a headless architecture powered by XPHub.The front end was redesigned with a bold, functional UX/UI that reinforces the brand’s visual identity while supporting usability and conversion.

Performance enhancements and CRO practices were implemented across the site to improve speed and stability. The new platform also increased content control and removed technical constraints that had previously slowed the team down.

Results

The Corner now operates on a modern and robust platform that supports both business operations and ongoing community growth. Users benefit from faster navigation and a more engaging experience, while the internal team can manage content and initiatives with greater efficiency and flexibility.

Key Metrics

  • +43% transactions
  • +22% order volume
  • +16% conversion rate growth

Showcase of Excellence