The Accelerated Mobile Pages (AMP) Project is an open source initiative created by Google that embodies the vision that publishers can create mobile-optimized content once and have it load instantly everywhere.
50% in 10 seconds
50% of users abandon a web page if it takes more than 10 seconds to load.
66% boost in conversion rate with 2 second improvement.
This case study show how creating fast experiences matter. A lot.
25% in 4 seconds
25% of users abandon a web page if it takes more than 4 seconds to load.
A 1 second delay in page results in a 7% reduction in conversions